First of all it is necessary to identify and list them distinguishing direct competitors who have exactly the same activity as you indirect competitors who offer different products or services but can still meet the nes of your customers. Example A Bricorama franchise store has direct competitors from other DIY stores Mr. Bricolage Castorama etc.
On the other hand large stores Carrefour
with a DIY section are indirect competitors. Once your competitors have en identifi analyze their digital communication strategy. What social networks do they use What is their positioning Do they have great popularity This will allow you to identify opportunities to seize and key areas of communication to build your own digital strategy. Set the objectives of your digital Vanuatu Email List communication strategy Increasing your presence on social networks and developing your digital communication is good… But have you thought about the reasons that push you to do so A solid strategy must bas on concrete measurable but also realistic objectives.
Do expect to gain million fans on
Facebook and increase your sales by in months Several categories of objectives can distinguish Visibility come tter known on social networks improve your brand image Italy Whatsapp Number or reputation. but also more visits to the store. Conversions gaining customers and making sales online particularly through e commerce. The choice of your objectives will closely link to the specificities of your company your products or services… But also to the opportunities that you have identifi during your market analysis.