And marketing automation tools are now mostly cloud solutions. That’s why we also recommend migrating the data & analytics environment to the cloud. Incredible progress has been made in data platforms in particular in recent years; on-premise there is no longer any chance of keeping up. But this is not a How easy is it to migrate to a cloud with subsequent prerequisite for setting up a CDP in the cloud: the data environment can also be developed downstream on the cloud or connected to the on-premise solution. What CDP solutions are there?
We differentiate between different
CDP types with data, analytics or DB to Data campaign/automation focus. The focus is usually driven by the requirements and the system architecture. There are also independent CDPs and those that are integrated into marketing automation solutions. This is a strategic decision that you should take enough time for. Can you explain to us what steps you would use to implement a typical CDP customer project? We typically start with an analysis phase in which strategy, requirements and the existing architecture in the marketing.
Existing system landscape
Environment are looked at. When FIND List selecting a tool, we consider what a CDP has to do and how it can be embedded into the . Before implementation, the evaluation is ideally carried out in conjunction with a PoC. Last but not least: What is the cost range when a company decides on a CDP? The costs are driven by the volume of event data generated, i.e. by the traffic on the digital channels. And it also depends a lot on functionality and focus.