Often companies don t fully exploit the latest ideas that their product has creat says Ahuja who wrote the paper with Curba Lampert of Florida International University and Elena Novelli of City University London. They go on and create new products and inventions without realizing the potential for building new products out of their existing inventions.
Take Xerox for example Its research
Center Xerox PARC famously had invent the graphical user interface mouse laser printing and other technologies that would later become commonplace in modern computing but did not commercialize the innovations. It was Steve Jobs and his Apple team that saw the possibilities during visits in and made them the cornerstone of the Macintosh. In other words while Xerox may have invent many wonderful things it did not necessarily profit from them in terms of either primary or generative appropriability. If you have a research team New Zealand Phone Number List of three people someone hir away has percent of the idea. But if you subdivide it into eight people each one of those people becomes less attractive to a competitor. Setting looking to increase their generative appropriabilty Ahuja offers advice as well. Push for stretch goals in innovation he says.
By contrast years later Apple broke ne2
Ground in the creation of the iPod a simple portable device that allow users to play music through a digital library. But it didn t stop there. Realizing the Philippine Phone Number potential of the invention Apple employ many of the ideas us in the iPod as a foundation for an entirely new product the iPhone. And then it increas the size and add functions to create the iPad a portable tablet computer.
