Most sought-after soft skills in marketing

many tasks, many jobs and many people were already established for a long time in a monotonous system and processes that have persisted over time.

And changing that trend is not easy, but it is necessary.

Companies are changing the way they work , eliminating repetitive processes and looking for workers who can do what a machine cannot.

Before the digitalization of work and society, many jobs and tasks that have lost their usefulness today made sense.

The rush for automation and the integration of robotic elements will certainly not usher in a new era in the labour market, but we will see a profound transformation in the type of tasks and the way they are carried out.

Hard skills can be codified and therefore

can be taught in a company, whereas soft skills are non-technical and cannot be codified.

They are related to the ability to interact with other colleagues in the company and include intuition, flexibility and the ability to learn.

A company will be more eager to seek out a worker who can solve problems, provide ideas and solutions, apply inductive and deductive reasoning methods, provide a critical and constructive vision, and be able to communicate and reach people in an original and convincing manner.

These types of employees will be the denmark phone number list ones who will occupy the essential positions in companies.

In the study “the skills revolution 2.0. Robots abstain: talent solutions in the skills revolution”, jonas prising, president and ceo of manpowergroup points out that we are in the midst of a skills revolution.

In an environment where technology

Is transforming organizations, the knowledge required. Of teams is constantly evolving, making it difficult to find the talent. Needed to ensure sustainability.

People who have the skills. That the market demands , capable of learning and continually. Adapting, will have the gain serp features with semrush opportunity to choose where, when, how and with whom to work.

A condition that will not extend to the entire population, among which there will be people with greater difficulties in accessing the labour market.

now we have a little more clarity on what these soft skills are.

It is worth highlighting that these skills are always human skills ; there are no machines capable of having them.

We may often hate repetitive and mechanical tasks, and we may often find ourselves overwhelmed by our memory and information storage capacity.

Machines will leave us behind in these matters; we will not be able to compete with them.

That is why we are going to try to differentiate

ourselves, both from the machines themselves and from people with great technical skills.

Without hesitation, we would recommend that a company look for its place in the market, its competitive difference.

So why shouldn’t we do it too?

And, of course, the marketing field is not going to be an exception.

The marketing professional needs a global spam data ability to analyze and understand the cultural, political, social and economic context in which his company is located.

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