Native advertising is a digital marketing strategy that seeks to organically integrate. Therefore, ads into the content of a platform , adapting to the design and behavior of the platform to avoid consumer resistance.
It is important that the user does not have the perception that it is traditional advertising. Therefore, but that the ads are part of the content itself. This is less intrusive advertising and closer to the user, which improves the Internet browsing experience.
Characteristics of native advertising
There are several aspects that distinguish native advertising. Among them:
It integrates naturally into the content of a platform.
It adapts to the design and behavior of the platform on which it is published.
Improves user experience by avoiding resistance to advertisements.
It is less intrusive and more effective than traditional advertising.
Benefits of Native Advertising
We can list the following advantages in this type of advertising:
It generates a positive impact on the brand image by improving the user experience.
Improve click-through rate
It is cheaper than traditional advertising, and its effectiveness is greater.
By being less intrusive, the risk of users using adblocker software is reduced.
It has a greater capacity to generate interaction and engagement with the user. Therefore, by offering quality content.
Native advertising formats
Native advertising
This section will discuss the different native advertising formats available.
Types of native units
Native unit types are the mexico mobile database different locations where native advertising ads can be displayed. Below are three types that often work well for publishers and advertisers:
Publisher Homepage: This is the main page of the platform, where a large amount of content and traffic is found.
Middle of article: Found within the content the user is reading.
Below the article: Appears immediately after the content the user has read.
Native advertising formats based on location
Depending on the location, there are different native advertising formats .
Sponsored content / branded content: This is a type of advertising that integrates naturally with the platform’s content.
Native display ads:
These ads appear in the news feed, and are presented as just another piece of content.
Content Ads : They appear in the content that the user is reading and adapt to the format of that page.
Advertising formats on social networks
Social media is the platform where native advertising is gaining more importance. Below are some formats:
Facebook: Its current form is through ads in the news feed and ads on the side. They can also appear in videos within Facebook Watch.
Instagram: Advertising on api management in b2b marketing Instagram comes through story ads. Therefore, sponsored posts, and feed ads.
How does native advertising work?
As we mentioned, native advertising works by organically integrating advertisements into the content of a platform. In this way, it adapts to the style and behavior of the site so that it is less intrusive to the user.
Bidding and auction models
One of the models used in native advertising is ad bidding. Advertisers offer a price for each expected user interaction or conversion. This can determine the position and exposure of the ads.
The auction works in a similar way, but it is the system that decides, using an algorithm. Therefore, which ads are shown and how often. This is based on different factors, such as the relevance of the ads to the website content , the quality of the ad, the offer and the quality of the user experience.
Native advertising uses segmentation to cpa email list target ads to the right audience. Therefore, This process is done by collecting demographic, geographic, and psychographic data from website visitors.
Audience profiles can be Native Advertising created to define interests, purchasing habits or online behaviour. This makes it easier to target ads to more specific audiences and improves ad conversion.
Service models
Native advertising service models include the creation of content by advertisers.
Therefore, the sponsorship of existing content. The intention is for the content to be useful to the user , providing value and encouraging their interaction.
Some service models also include recommendations of content related to what the user.