That This we’d suggest some ideas for creating your company’s content. B2B marketing strategies: where to start Creating content for a B2B company isn’t always easy. Identifying the reference market, the right target to address and understanding which type of communication is most appropriate is essential before starting a content marketing activity on any platform. Once these elements have been defined, we can begin to think about the editorial plan , that is, a calendarthat schedules the contents that will be released day by day, week by week.Why invest in digital
Official Website Reveal That Every Week 52 Million People
evaluate the most suitable communi cation channel or channels and only then think about an editorial plan and the contents. Content marketing activity for B2B companies can be a further channel from which to attract new customers but, in addition to requiring a deep knowledge of the means, it is a long-term oriented strategy that will not lead to immediate but constant and long-lastinresults in time.Publishing content randomly b2b email list is not enough, it is necessary to know how to read and evaluate the data returned by the platforms in order to understand whether the strategy adopted is effective or whether it is necessary to review it.Acquiring customers does not
Marketing also for B2B? According to the survey
carried out by market research company FocusVision. B2B buyers (purchasers, product managers, business developers) read at least 13 pieces of online content before making a purchasing decision. According to the report. The B2B purchasing process takes an average of two to six weeks and involves 3-4 internal decision makers. The main source of content is the supplier’s website, followed by Find List search and social media.According to what reported by Gitnux, 69% of those involved in B2B marketing have a contenttrategy.The 3 objectives most cited by those involved in B2B marketing in the last year arerand awareness (86%), educate the
