Norton authors of Gastón Acurio A Recipe for Success in a wide ranging discussion about food business and artistic vision. HBSWK Both cases are about chefs that are pioneers in a certain kind of cuisine faced with the issue of how to expand while remaining true to their culinary roots. How do you see them meeting those challenges Khaire The key founding motivation behind.
Noma was René s notion that
Denmark people had lost sight of Danish cuisine and he wanted to see if it could be done inventively. The Noma menu is to use a cliché his canvas. His goal is to El-Salvador Phone Number List say this is what the earth has to offer around here and ask Can we stay within those constraints But that can t be done elsewhere because of the importance of local ingredients. They could do different local ingredients but then it would have to be a place with enough of a deep culinary tradition wh. Iere the ingredients are varied enough that it is exciting for René to do something different with them. Keinan It s interesting that both of these chefs may have different passi. Ins and solutions but that they started not only business ventures but ventures with larger visions or missions behind it.
It s a very interesting dilemma of how
Do you balance financial goals with this passion or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way that would allow him through these separate brands to do his high end restaurant but also appeal to different dining occasions and different targets. . They simply could have made food Canada Telegram Number for themselves but for both there is a public facing quality of wanting to show their vision to the world. It s making money from their passion that often creates the tension with the vision. “THERE IS MERE AWARENESS AND THEN TH. IERE IS ACTUALLY EXPERIE. INCING SOMETHING” Khaire In the liter. Iature it is called a blending strategy.
