Generation z , or new consumers, in addition to being. Extremely connected, are looking for personalized experiences and conscious consumption! In this regard, content marketing. Can help – a lot – your company to win over and retain these and other consumers. Understand how! Content marketing: what is it. Before understanding its importance in depth, it is necessary to remember what content marketing is . Basically, it consists of creating relevant content aimed. At the interests of your ideal client, that is, your persona . The big differential of your strategy is that you talk about your. Brand, product or service, but without doing so directly.
After all nobody likes to be bombarded
With sales advertisements at all times, right. This is a thing of the past and when we use the product or service. Offer directly, it is at the right time in the customer’s purchase journey. But then, how to do it. Content marketing will focus on creating materials such as e-books, blog posts, videos, infographics, manuals. And even posts on social Belgium Mobile Number List networks. And all this material, as already mentioned above, will talk about topics that are related. To your product or service, but without necessarily mentioning them. You will demonstrate that your company is an authority. On the subject and is willing to help that customer in their “pain”. Those who believe that content marketing emerged in the digital age are wrong.
When condensed milk cans displayed
Delicious recipes on the back of the label. They were already doing content marketing. And very well done. What has changed over time are the channels and the possibility. Of new formats, but the concept and objective are the same. Let’s see some Find List examples! Content marketing. Examples if you are a plastic surgeon, for example, in addition to. Offering consultation appointments, how about producing materials that answer the main questions of. Your potential patients – for example: types of prostheses, pre and post surgical care, types of scars and much more ! Just. Understand which channels your target audience is on and get your hands dirty.