Parents are always on the hunt for ways to get their kids unglued from their screens, so if your nonprofit community service has some events going on, it’s a must to keep your readers informed about them. If you have a bigger following on social media, you can shift them to your email database inviting your Facebook followers to join the newsletter to stay up to date with upcoming gatherings. See how Charity: water provides a link to follow for event details in their masterfully written event newsletter.
Providing referral
Make-A-Wish Foundation, a nonprofit organization that helps children with critical illnesses by fulfilling their wishes. Collaborated on a worthy cause Australia phone number data with , a gifting company. This is a great example of a collaboration email of a for-profit business with a non-profit organization, as it’s got all the emotional triggers to be effective. Users see a personal story accompanied by a photo and get to read a message from the CEO.
This way, you can allocate your resources and efforts where they will have the greatest impact
When planning your email marketing efforts as a not-for-profit organization. A feel-good sentiment is a key driver for every phase of the conversion funnel . From double opt-in to reading newsletters from your supported causes to the first donation. This is why reinforcing that emotion is worth an entire email. Tell your supporters what you spend their donations on and how their small sacrifice contributes to making humanity better in a big way.
Understand your target audience
See how Road Scholar reports on the initiatives taken at the expense of the donors. The organization uses a simple and effective CTA: “Give today” at the beginning Find List and the end of the email. They also mention the word “tax-deductible” in a visually dominant heading. So that to advise or remind their followers they don’t need to pay tax on these amounts.