This is the first email that we sent out. It was dedicated to Easter. Recipients had to collect figures hidden behind choco eggs and then summarize these figures and enter their sum to get a discount code if the sum was correct. They would see the “Try again” notification if the sum were incorrect. Our recipients stated that they liked the game. Of course, one email isn’t conclusive, so it encouraged us to send more emails with game elements.
Defining traits of a good game
To find out what makes email gamification successful, we investigated dozens of games in emails. Of course, we considered our experience, too. Recipients Cambodia phone number data and brands use different criteria to define a successful game. Thus, we decided to divide the criteria into two groups. A character who carries across your email marketing campaigns will make your games more consistent. Let recipients feed them, rescue them, etc. This character can be connected to your brand or not. In our case, he is.
Community (optional)
Let recipients know how they are doing compared to other recipients. Something like, “You did better than 80% of all recipients.” You can do this right away in the email, or you can share the recipient’s score in your next email (in this case, be sure to mention in your gamified email that you will share the results soon. We hope that recipients will play the game, and we know that most people love doing it. However, some recipients might be busy or tired, so they might want to skip the game and proceed to the site or go shopping right away.
Discovery
Let recipients discover what will happen if they choose another option. For example, what happens to your hero if they turn left or right? What happens if recipients Find List don’t find all the eggs they are supposed to in your email? Or what happens when they do find all eggs? Add the element of chance. Traits of a successful game from a business’ perspective.