A Black Friday Landing Page is the Key to Sales. This is How You Build One

Every marketer knows that Black Friday is the biggest shopping day of the year, closely followed by Cyber Monday. It can represent incredible sales and revenue that take your business and brand to the next level. However, this is only achievable with a strong digital marketing campaign in place. In order to bring in the […]

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What User-Generated Content Is and Why You Need UGC In Your Content Marketing Strategy

User-generated content (UGC) has become a focal point in businesses implementing Digital Marketing strategies. This concept involves a competitive quest for authentic, high-quality content crafted and disseminated by their own audiences.User-generated content is a term currently being discussed in every business with digital marketing strategies. It involves a race to find genuine, high-quality materials created […]

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How AI Can Enhance Your Content Calendar

At the heart of every marketing strategy is SEO. Search engine optimization is critical because it makes websites more visible in organic search results. Artificial intelligence (AI) can improve the way you do SEO. According to Google, 51 percent of shoppers who research products and services use their search engine. There are missed opportunities if […]

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The Role of Social Media Planning in Your Online Presence

Social media usage continues to be one of the most popular online activities.So, take a look at your style guide and describe your brand voice in three words. Then, make an easy-to-digest “Brand Voice Chart” your team can reference to produce social media copy that’s on-brand, every time. Examine Your Wider Content Strategy and Use […]

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