Social media usage continues to be one of the most popular online activities.So, take a look at your style guide and describe your brand voice in three words. Then, make an easy-to-digest “Brand Voice Chart” your team can reference to produce social media copy that’s on-brand, every time.
Examine Your Wider Content Strategy and Use It to Inform Your Social Media Strategy
Take a look at your brand’s current content marketing strategy.
Which target audience do you create content for? What content topics and related keywords do you target? What are your content marketing goals or aspirations, and how do they align with your business objectives?
Keeping the answers to these questions top of mind is key to creating a social media strategy that fits in and supports your wider content strategy. Without a holistic approach in tow, you risk creating an unbalanced user experience which can damage trust and confuse your audience. Which social media channels do decision-makers in our target Whatsapp Database audience use most and why? What kinds of conversations do they have there?
Which social media channels do decision-makers in our target audience use least and why?
What kinds of social media content do decision-makers in our target audience consume, and why do they consider it valuable?
Do our ideal clients consume loss-prevention content on social media? What kind?
Which actions do decision-makers in our target audience take after consuming social media content and how does it solve their pain points?
What content types, themes, and images are we currently producing and how can we repurpose them for social media given the insights from above? (more on this in a bit)
Once you’ve completed the checklist, meet with your social media team to get clear on your objectives. During the meeting, outline your social media goals and describe why they’re important to your business objectives and target audience.
Social Media Goals Examples
Finally, choose which channels you’ll be targeting and what you’ll be using each social media platform for. Consider conducting A/B tests before finalizing your plan.
For instance, you might learn that LinkedIn works better for generating email list subscribers and Find List Instagram works better for directing quality traffic to your website. Whatever channels you choose, make sure you have a clear reason and goal for why you’re showing up there and what you want to achieve.