Knowing how a funnel works can help you diagnose problems and improve your strategy. In this guide, I’ll show you everything you need to know about funnels. Let’s get started. What is a funnel? A marketing funnel illustrates the buyer’s journey. It shows how people go from first learning about your brand to becoming customers.The marketing funnel is based on the Awareness-Interest-Desire-Action (AIDA) model, first developed in 1898 by E. St. Elmo Lewis, an advertising advocate.
Awareness When someone
Becomes aware of your brand, product, or service. Interest – When someone expresses interest in your product or service. Desire – When someone evaluates executive email list your product or service. This stage is also known as “Consideration.” Action – When someone becomes a customer. This stage is also known as “Conversion.” Let’s take a closer look at each stage of the funnel. 1. Awareness The Awareness stage is when people first learn about your brand. For example, they may be searching for something on YouTube, chance upon your video, and watch it:The Desire stage (also known as Consideration) is when people evaluate your product or service. Just because they know who you are and what you do doesn’t mean you’re their final choice.
They’ll evaluate alternatives
Read reviews, talk to friends and family, and compare. For example, Ahrefs estimates hundreds of monthly searches for Talisker whiskey reviews: In the Find List real world, people don’t follow the funnel linearly. They may bounce back and forth, stay in one stage without progressing, and more. It would be impossible for any marketing team to plan for the infinite variations that could occur. Therefore, the funnel simplifies the customer journey and serves as a mental model for businesses to tweak their . You’ll be able to ensure you’re executing marketing tactics at each stage. Without this intentional focus, some stages of your funnel will get neglected and you’ll end up with.