Every year, since 2000, Pantone chooses what will be the color of the year and, therefore, will reign for 12 months in trends of all kinds. Interior designers, architects, decorators, graphic and digital designers, fashion experts… and other professionals remain attentive to the choice. In 2020 it was Pantone blue , in 2021 it was […]
Day: October 25, 2023
It is always the first time for the client
I remember when my youngest daughter was born. She was with my mother in the clinic room and the hairdresser who cuts newborns’ hair arrived. The man takes out his electric shaver and whoosh! He passes it over the newborn’s head. My mother jumps and shouts, “be careful!” to which the hairdresser, emboldened and with […]
I Just Deleted Your Outreach Email Without Reading
The profession of an “online marketer” requires us to do lot of so-called “outreach.” We reach out to let others know about our content, ask for a backlink or simply make a connection. But there’s one more group of people who do lots of “outreach.” SPAMmers. So where’s the red line between the two? And […]
Ways to Find Untapped Keyword Ideas With Great Traffic
SEO success relies heavily on the keywords you choose to target. But most SEOs/marketers rely on the same tools (e.g. Google Keyword Planner) for keyword ideas and thus, many people often end up targeting the same small group of terms. The result? It becomes more difficult to rank for said keywords. I’m not saying keyword […]
Manual Penalty Removal An Ahrefs Case Study
Making a site perform well in search sometimes means removing things like spammy links, which could be hurting a website’s performance. This process can be tedious and time consuming, but very beneficial once it’s complete. We have documented a process we’ve used to successfully remove a manual penalty, so that other webmasters can see just […]