If you’ve never thought of sneaking a peek at your. Competitor’s strategies, see why doing so can be synonymous with competitive advantage. What is competitor analysis. Competitor analysis is a kind of market research, which is based on investigating the strategies that companies in the same niche as yours are using. Marketing competitor analysis: why do it? Conducting a competitor analysis of a company is not only. Interesting to assess the actions that are making customers’ heads, but to look at the business itself and identify its weaknesses and differentials. In addition, it allows you to have an overview of what happens in your segment, showing: consumer preferences. How your company is positioned in the market; what kind of solution is most. Valued in your niche? What is successful and those marketing strategies that should not be replicated.

Now that you know how important it is to analyze

The company’s competition , see how to do a competitor analysis. Competitor analysis: how to do it? Here are tips to do your competitor analysis and stay ahead: identify. Your competitors if you have a physical store, start from the surroundings, search google maps for stores that sell the same as you and list them. If it’s a virtual store, it may Bolivia Mobile Number List be more work. However, by typing the name of your product into the google search bar. You will already have a sense of how high the competition is and is not. It is worth remembering that your competitors can. Be direct, that is, companies that sell the same products to a target audience equal to yours, or indirect, those that sell. Different products, but that can replace yours, if they find a better price out there.

Search for relevant information now that you’ve

Identified who your direct and indirect competitors are. Who are in the physical and digital environment, it’s time to check your actions: you can search: what pricing policy does. The competitor practice? Do they have a content production strategy? How is the engagement of these competitors on social networks. In which channels do you Find List offer your products? What is the reputation of competitors on complaint sites? Cross the data now it’s time to gather. All the information you’ve collected and apply it to a management tool, the swot analysis. This matrix allows you to list your strengths and weaknesses and market. Opportunities and threats to carefully assess where you.

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