Out carelessly or to have to return to the same things again and again. ALSO DOWNLOAD THE SEARCH ENGINE OPTIMIZATION BUYERS GUIDE What to consider in an SEO strategy Although we have gone through the instability and constant state of change of search engine optimization in this article there are areas that must always be taken into account in the SEO strategy even if the details within those areas change every now and then. For example Googles best practice for meta description length seems to be
Constantly changing
In some situations Google shortens meta descriptions to less than 400 pixels although sometimes it also shows meta descriptions of more than 1000 pixels in the search business lead results . To reiterate – dont get stuck in old patterns but monitor the situation and react as ne. Measurement of the current situation Bas on the analysis of the current situation goals can be set and where the site works and where it doesnt work can be outlin. At this stage you can often notice that for example the most important landing pages bring traffic but they are also immiately exit. Competitor analysis With this it is possible to take advantage of competitors
Weaknesses and model
Their strengths. Audit existing content While it is often said that content is king it can also be too much or of poor quality. Google values fresh relevant and user-friendly content so the sites current content should be audit. Keyword research It is good to Find List know which keywords you would like to use in a perfect world and in the long term to rise in the organic search where your competitors rise and which landing pages each search term leads to. Content plan If content topics are always decid on the fly there is a great chance of causing cannibalization or alternatively forgetting important keywords. The planning of the content must be bas on
