Quick access to this information allows necessary adjustments to be made to improve the results of actions, having a great impact on your marketing. Website visits Website visits can be evaluat on several metrics . The total number indicates whether the campaigns run properly, even if they do not convert into leads . The number of individual visits shows the specific number of people who access the website. Comparing these metrics allows us to know how many return and how many were new, helping to understand campaign engagement . They are also important metrics for discovering the most access content.
There are also specific metrics for email marketing
Tip: A blog can be one of the main channels for attracting new visitors to your website! Find out more . Email marketing metrics There are also specific metrics for email marketing campaigns. These include message open rate and link click rate . The first metric shows whether the titles are attractive enough, while the second shows the effectiveness of the campaign itself. After all, the goal is for the sender to be interest in what you have to offer! Tip: How does Orgânica do E-mail Marketing? How to analyze Digital special data Marketing metrics? Before starting to analyze marketing metrics, it is important to think about which ones are really interesting for your business.
Digital Marketing and BI go hand in hand
To do this, evaluate your objectives and goals, and see which metrics will really help you measure your company’s progress: Digital Marketing and BI go hand in hand! Once that’s done, it’s time to define the priority and frequency of each one. Unfortunately, many companies end up embracing the idea of measuring all available metrics and end up not paying attention to the numbers that really matter. The result of this? Businesspeople who do not see the reality Find List of the business transparently and end up being unable to optimize their strategies and improve the results achiev so far.